5 Latest Tips on Writing Meta Description Tags to Increase Traffic

Quality has never been so emphasised up on in the website optimisation industry before as it is being done now. Whether it is about the content, the backlinks, H1 tags or the Meta descriptions, it is crucial to make them all useful and relevant for the human users, not just the search bots.

Earlier, Meta descriptions were written only from the point of search engine optimisation. All the targeted keywords were stuffed in to positively affect the rankings. However, since the time Google started taking measures on improving the quality of the search results, writing meaningful content, even in the Meta tags, has become important.

Presented below are 5 tips on writing effective Meta description tags to meet Google’s quality parameters –

1. It should make sense – More often than not, website optimisers stuff together all the targeted keywords without actually creating meaningful sentences. The purpose was to just fill the space with the targeted keywords. However, Google now gives greater preference to web pages that have meaningful Meta descriptions.

2. Keep it concise – The Meta descriptions show up in your Google search results as snippets. If you write long-stretched descriptions, it will appear to be incomplete in the results. Ideally, a Meta description should be restricted to 150-160 characters.

3. Include a call to action message – For users, who are looking for your business on Google, the Meta description is the first thing they see about your company/service. If you include an impactful call to action message, there are higher chances of click through rates.

4. Maintain uniqueness – Many Website optimisation use the same description for each web page. This practice leads to content duplicity and may cause a ranking penalty by Google. So, you must ensure that each web page has a unique Meta description that talks about what that particular page is all about.

5. Don’t stuff keywords – Again, the practice of keyword stuffing no longer helps your website optimisation efforts. It is great to utilise important keywords in the description in a natural manner, not just to fit them all for SEO benefit.

The next time you are updating the Meta descriptions and titles for your web pages, it would help if you integrate the above discussed measures in to your approach.