Search Engine Optimisation, also known as SEO, is the effort in promoting a website on major search engines, such as Google, Yahoo, etc. In reality, this exercise is primarily focused on optimising a site for certain keywords/key phrases so that when these are entered on a search engine window, the site appears at the top of an ensuing Search Engine Results Page (SERP). In my opinion, a site appearing at least on the first page following a query is a great result.
For many websites, success is measured in terms of targeted traffic they attract and entice. The greater the number of visitors you attract to your site, the greater the interaction there will be between your visitors and your site. Thus, if you are trying to sell something on your website, there is more likelihood of numerous these targeted visitors doing just that.
There are majorly two ways to attract traffic to your site. Either by paying for it, for instance if you participate in the Google AdWords program or not paying for it which is where Search Engine Optimisation comes into action. As a matter of fact, the effort to raise the rankings of a site by SEO means is also known as organic search engine promotion.
In the early days of Google, it was really easy to get a website indexed and then quickly ranked high. For one thing many Webmasters realized what made Google tick and went about cheating the system to get their sites ranked high and quickly. In general, they employed what is now referred to as Black-Hat SEO services. Amongst various other things, this form of optimisation involved obtaining plenty of backlinks to the site from external sites which were not necessarily relevant to the incoming website.
It also involved stuffing the site with keywords and plenty of them. Sometimes this exercise made the article quite difficult to read as it did not flow naturally. The keywords density target had to be met and so these keywords had to be placed somewhere in the article which in turn distorted its context and the narrative.
For many websites, success is measured in terms of targeted traffic they attract and entice. The greater the number of visitors you attract to your site, the greater the interaction there will be between your visitors and your site. Thus, if you are trying to sell something on your website, there is more likelihood of numerous these targeted visitors doing just that.
There are majorly two ways to attract traffic to your site. Either by paying for it, for instance if you participate in the Google AdWords program or not paying for it which is where Search Engine Optimisation comes into action. As a matter of fact, the effort to raise the rankings of a site by SEO means is also known as organic search engine promotion.
In the early days of Google, it was really easy to get a website indexed and then quickly ranked high. For one thing many Webmasters realized what made Google tick and went about cheating the system to get their sites ranked high and quickly. In general, they employed what is now referred to as Black-Hat SEO services. Amongst various other things, this form of optimisation involved obtaining plenty of backlinks to the site from external sites which were not necessarily relevant to the incoming website.
It also involved stuffing the site with keywords and plenty of them. Sometimes this exercise made the article quite difficult to read as it did not flow naturally. The keywords density target had to be met and so these keywords had to be placed somewhere in the article which in turn distorted its context and the narrative.
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